Powerhouse Animation worked with Sherry Matthews Advocacy Marketing to create a multi-level campaign for TxDot’s annual holiday “Designate a Driver” program.  Powerhouse created an initial series of concepts and scripts and presented them to Sherry Matthews who helped further develop the campaign.    

One of the great things about the project was helping to develop a multi-level marketing campaign. Powerhouse pitched a series of games to match the animation.  Due to a tight turn-around, Powerhouse developed a plan to make the best use of its production pipeline by planning ahead and using assets we were building for the commercial to develop the game, and vice-versa. We also supplied the client with stills and poses from the commercials to be used in print and web-banners.  The game was distributed on Facebook and allowed Sherry Matthews to tap into the social community they have successfully built over the past several years for TxDot.